Marketing Manager
- Location: Ahmedabad
- Industry: A growing fitness & Wellness platform
- Qualification: MBA in Marketing / Bachelor's Degree in Marketing, Business, or related field
Overview
We’re looking for a results-driven Marketing Manager to lead digital and performance marketing efforts across SEO, PPC, content, and automation. The role focuses on driving brand visibility, lead generation, and campaign efficiency.
Key Responsibilities
- Plan and manage integrated marketing campaigns across digital and paid channels
- Run PPC campaigns (Google Ads, Bing, Facebook, LinkedIn) for optimal ROI
- Lead SEO strategy and content optimization
- Oversee email marketing, automation, and landing page execution
- Track performance metrics and generate actionable insights
- Align with sales teams on lead nurturing and conversion
- Manage vendors, budgets, and cross-functional coordination
Ideal Candidate Profile
- 5+ years in digital marketing with expertise in SEO, PPC, and campaign management
- Proficient in Google Ads, Analytics, GTM, Facebook Ads Manager
- Strong knowledge of SEO tools (SEMrush, Ahrefs, etc.) and automation platforms (HubSpot, Mailchimp)
- Excellent analytical, communication, and project management skills
- Familiarity with CMS platforms like WordPress or Webflow
- Certifications in Google Ads or HubSpot are a plus